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Conversations with customers are an untapped data goldmine for businesses
The rapid rise of the customer data platform suggests brands understand more than ever that customer experience is the new battleground for business. According to Walker, a CX consulting firm, 2020 will be the year customer experience surpasses price and even product as the key competitive differentiator. дальше »
2019-4-14 10:30 | |
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Teenagers are killing GameStop
A new survey of American teenagers reveals they’re turning more and more to digital stores for their games. Gone is the era of kids forking cash over countertops — now they’re increasingly turning to their parents’ credit cards in the Epic Games Store. дальше »
2019-4-10 21:26 | |
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Facebook Will Rake in $10 Billion a Year from Instagram Checkout: Analyst
A major European investment bank says the Instagram Checkout feature which debuted last week will make Facebook $10 billion richer every year by 2021. The social media app’s new shopping cart is rolling out in beta with 23 top brands (like Nike, Adidas, Dior, and Prada). дальше »
2019-4-2 18:44 | |
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Sats Back: How the Ebates of Bitcoin Plans to Convert Holders to Spenders
“The biggest problem I could think of was distribution. How do you share and educate both consumers and merchants on the power of bitcoin? I learned how much consumers loved earning and why merchants make decisions to adopt new technology. дальше »
2019-3-19 23:06 | |
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Basic Attention Token Now Redeemable at Over 250,000 Brands Including Amazon, Starbucks, Uber, and Apple
Brave users can now redeem Basic Attention Token for real-world rewards from over 250,000 brands including Amazon, Apple, Starbucks, and Uber. The new feature comes from a partnership, announced Feb. дальше »
2019-2-28 02:35 | |
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Hilton Among 250K Brands To Start Accepting BAT
Basic Attention Tokens (BAT) holders will be able to redeem tokens at more than quarter of a million different brands, including Hilton Worldwide, within the next few months, following a new partnership between Brave Browser and the digital advertising platform, TAP Network. дальше »
2019-2-26 17:00 | |
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Universa.io Platform Founder Requires A Mechanism To Allow New Innovation Cluster To Assess IP
Aleksandr Borodich, the founder of Universa.io, has been working on a blockchain-based city innovation cluster that is due to launch this summer. The plans were first announced this month, which will make it possible to connect multiple techs and business brands while making it possible to find partners for collaborations. However, a new statement from […] дальше »
2019-2-17 14:48 | |
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Asus’ $190 ZenFone Max M2 Pro offers tremendous battery life – but little else
In India’s fast-growing mobile device market, phones priced between Rs 10,000-15,000 ($150-230) sell like hot cakes. In the past couple of years, Xiaomi has been a top choice for customers in the country buying a new device in that range. дальше »
2019-2-13 14:43 | |
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Wrap Your Head Around This: BTC Is Now Featured as a Token on Ethereum
It happened: Bitcoin is now an Ethereum token. Wrapped Bitcoin (WBTC), an ERC-20 token with a 1-1 peg to bitcoin, went live on the Ethereum network on the final day of January, “the first token that makes Bitcoin compatible with the Ethereum chain,” its architects say. дальше »
2019-2-2 00:04 | |
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National Geographic and more map the future of marketing at TNW2019
When done right, a marketing campaign can be one of the most powerful ways for brands to attract and engage audiences. But how can you stand out from the crowd? From seamless CGI in movie promo to using the #MeToo movement to rebrand yourself, we’re seeing technology and new strategies pave the way for meaningful marketing and storytelling. дальше »
2019-2-1 19:44 | |
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WIBX ICO
Wibx is the utility token that will revolutionize the exchange relationships between brands and consumers, transforming social networks users into digital influencers. Wibx is the native token and the mean of exchange of the WiBOO platform, a sophisticated and well-structured ecosystem that offers new perspectives for the conventional marketing strategy models, such as sales activation and customer loyalty, using the blockchain technology and artificial intelligence (AI). дальше »
2019-1-29 07:03 | |
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Samsung’s Upcoming Flagship Smartphone Could Feature a Cryptocurrency Wallet
As one of the most popular smartphone brands today, the possible new features of Samsung’s upcoming batch of gadgets are among the hottest topics within tech circles. Set to launch next month, the company’s newest flagship phone called the Samsung Galaxy S10 might offer an exciting feature specifically targeting the crypto crowd – a built-in cryptocurrency […] Samsung’s Upcoming Flagship Smartphone Could Feature a Cryptocurrency Wallet was originally found on Cryptocurrency News | Blockchain News | Bitcoin News | blokt.com. дальше »
2019-1-25 20:59 | |
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Cryptocurrency in Action: Gifto’s New E-Commerce Platform Live in Taiwan
CoinSpeaker Cryptocurrency in Action: Gifto’s New E-Commerce Platform Live in Taiwan Users in Taiwan can now use GTO to purchase real goods from #1 Taiwanese brands in F&B, Entertainment and more directly from GIFTO. дальше »
2019-1-18 15:00 | |
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Samsung is prepping M-series budget phones to battle its Chinese rivals in India
After playing second fiddle to Chinese rival Xiaomi in India’s burgeoning smartphone market in 2018, Samsung is set to fight back with a new line of budget-friendly handsets. The company will introduce a new M-series of phones on January 28 in India. дальше »
2019-1-14 09:31 | |
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Lenovo crammed Google Assistant smarts into this adorable alarm clock
Last year, we saw a bunch of brands launch smart speakers with touchscreens, including a revamped Echo Show from Amazon and several devices powered by Google Assistant. Lenovo was one of the first out of the gate in 2018, and it brought a fun new smart display to show off at CES – the Smart Clock. дальше »
2019-1-9 08:05 | |
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‘Femvertising’ does nothing for feminism
Over the past few years, feminism has become a new wave of “trendiness. ” Instead of being associated with with man-hating, bra-burning radicals it’s slowly entering the mainstream, appealing to a broader audience and making it a convenient marketing tool. дальше »
2018-12-19 16:00 | |
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Instagram is testing ‘creator’ accounts with special features for influencers
Facebook-owned Instagram is reportedly trialing a new type of account for content creators with large audiences on its platform, according to Hollywood Reporter. The new account – currently being tested by a small group of users – grants access to insights about follows and unfollows, as well as the ability to filter direct messages from different groups of followers (such as brands and IRL friends). дальше »
2018-12-12 07:51 | |
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12 Days of Coinbase Begins; Crypto Balances Can Now Be Spent on E-gift Cards
Cryptocurrency exchange Coinbase has started the 12 Days of Coinbase program where it will make a new announcement on each day. On the first day, the exchange announced that users in the US can now convert their digital currencies into e-gift cards that can be spent with Uber, Nike, and other top brands. дальше »
2018-12-11 14:29 | |
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Here’s how we take back control over our digital identities
The data reckoning has arrived. We’re already too familiar with the breach headlines: Equifax, Under Armour, Target. But in 2018, social media brands came under the spotlight as well: half a million accounts’ data were inadvertently exposed in Google+, and another 29 million users’ data in the Facebook breach this fall. дальше »
2018-11-24 13:30 | |
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Target and Google Official Twitter Accounts Hacked, Used for Crypto Scams
In what is becoming an emerging trend, Twitter accounts of popular brands are being hacked in an attempt to scam unsuspecting users out of their cryptocurrencies. Target and Google are two high profile targets that have seen their accounts taken over by hackers who, in turn, have used them to scam followers by advertising fraudulent crypto giveaways. дальше »
2018-11-15 23:40 | |
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I wish Moshi’s Avanti Air headphones sounded as good as they look
The premium headphone market is crowded. There are not only boatlands of brands battling for your earholes, but some very established companies (think Sennheiser, Sony or Bose) who suck up a lot of market share. дальше »
2018-11-2 18:39 | |
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Unilever, Scania and Campari enter augmented reality and help ARROUND hit its Soft Cap!
ARROUND represents a dynamic new breed of ICO projects. The tokensale is still underway, but the project team has already launched a mobile app, hit its Soft Cap and kicked off advertising campaigns with some of the world’s biggest brands including Scania, Carmex, Unilever, Campari and Horseforce. дальше »
2018-11-2 20:48 | |
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Unilever, Scania and Campari enter Augmented reality and help ARROUND hit its Soft Cap!
ARROUND represents a dynamic new breed of ICO projects. The token sale is still underway, but the project team has already launched a mobile app, hit its Soft Cap and kicked off advertising campaigns with some of the world’s biggest brands including Scania, Carmex, Unilever, Campari, and Horseforce. дальше »
2018-10-31 12:45 | |
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Algorand Blockchain and Crypto Project Inks $62 Million Dollar Investment
The next-gen blockchain and altcoin that was purpose-built to enhance modern businesses, Algorand, has just announced that it has secured a sizeable 62-million-dollar investment. Besides acquiring this substantial equity, the firm also added new senior executives to its board from some of the leading technology brands in the world. Among the new additions include Steve […] дальше »
2018-10-25 23:10 | |
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EasyVisual Introduced New Way To Use Banner Ads For Brands Promotion
Brands and services providers constantly work on improving their advertising campaign by choosing different approaches and channels for promotion. According to Ironpaper research, banner advertising is the 2nd biggest segment of the digital advertising market. дальше »
2018-9-17 13:15 | |
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PR: EasyVisual Blasts Advertising Market with New Channel for Brand Promotion
Imagine a perfect world where the advertisement of your brand is shown only to target audience any time they use their phones. The targeting is based on location, gender, education and other characteristics which gives advertisers and brands only real views for real possible clients. дальше »
2018-9-17 12:30 | |
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Stellar-Based Lightyear Acquires Chain, Forms New Entity
Lightyear Corporation, a universal payments network built around Stellar’s open financial protocol, has announced the acquisition of Chain, in a merger that sees both brands combine to form a new entity called Interstellar. дальше »
2018-9-11 16:55 | |
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Stellar acquires blockchain startup backed by Visa and Nasdaq
A long-speculated acquisition has finally come to fruition. Stellar’s for-profit arm Lightyear has acquired San Fransisco-based blockchain startup Chain, Reuters reported today. The two companies will now retire their individual brands and form a single entity called “Interstellar. дальше »
2018-9-11 17:28 | |
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Op Ed: DApps Can Increase Audience Engagement for Creators and Influencers
Many of us are familiar with the term “DApp,” which stands for “decentralized application. ”Foundationally, a DApp is an application that runs using blockchain technology on a decentralized network of computers instead of on a central database. дальше »
2018-9-4 21:43 | |
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Robin8 Beta Launches the World’s First Blockchain Influencer Solution
The first social media influencer search engine in China, Robin8, has announced a new strategic partnership with a social intelligence consulting firm, Kantar Media CIC. The two will be working together to launch a beta of a revolutionary new KOL profiling system, which will help brands verify influencer data performance using blockchain technology. дальше »
2018-8-24 18:15 | |
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CryptoCake Name Gets Trademark Rights Registered by Web Global Holdings
CryptoCake is Now Registered for Trademark Rights Some of the biggest brands in the world know the importance of having a trademark name. Sony, McDonald's, Ford, Microsoft – each has created a worldwide following, much of it because of their brand name and logo. дальше »
2018-8-9 18:41 | |
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This Experts Advice: Shut Up About ETFs And Get Excited About Bakkt
Bakkt is a new cryptocurrency venture that is tapping into the expertise of numerous brands and companies, in order to explore blockchain technology and create a game changing landscape for the future of the markets. дальше »
2018-8-9 16:00 | |
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Red Bull and Swarovski Giving out Cryptocurrency Tokens in Exchange of the User’s Time
Cryptocurrency tokens are a new way of compensating customers for their online engagement. Customers can now earn crypto tokens by taking part in online surveys conducted by Red Bull and Swarovski. дальше »
2018-8-9 04:00 | |
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Another Development In The Bitcoin/Starbucks Saga
This week has seen the announcement of Bakkt, a new crypto-venture which sees the involvement of a large number of popular, mainstream brands, including Microsoft and Starbucks. This of course had initiated rumours that Starbucks would use this as an opportunity to start accepting Bitcoin payments at some of their 27,000 + outlets, worldwide. дальше »
2018-8-8 12:30 | |
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Crypto Exchange Exposed To Mainstream Millions In With New Sponsorship Deal
Exposure to the mainstream is very important for cryptocurrency brands. When the mainstream and general population know a brand, they trust it and use it. Such exposure is great for cryptocurrency adoption on the whole and therefore, this latest news actually outlines some very exciting prospects. дальше »
2018-7-30 15:30 | |
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Coinbase has debuted a new feature allowing users to purchase gift cards with cryptocurrency from brands such as Uber
Major U. S. cryptocurrency wallet and exchange Coinbase has entered the crypto gift card market, allowing customers in certain countries to exchange coins for brand e-certificates, according to their July 25 blog post. дальше »
2018-7-25 18:10 | |
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On Medium-of-Exchange Token Valuations
One kind of token model that has become popular among many recent token sale projects is the “network medium of exchange token”. The general pitch for this kind of token goes as follows. We, the developers, build a network, and this network allows you to do new cool stuff. дальше »
2018-7-21 23:03 | |
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Why reducing customer friction is the new customer loyalty
Customers, as we all know, are a fickle bunch. Considering how customer loyalty is far from abundant these days, there are many ways to lose a customer, but the biggest turn-off for today’s consumers is an experience in which friction isn’t kept to a minimum. дальше »
2018-7-19 20:30 | |
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Hooch At The Forefront of Advertising Paradigm Shift With New TAP Coin
Have you ever thought how obsolete the current advertising industry is? It might not seem particularly obvious, but it’s actually quite outdated. To understand preferences and predict the behavior of a target audience, brands buy credit card data and other mass-produced, unrefined data sets by force of habit. дальше »
2018-7-16 15:32 | |
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Data shows people want serious long-form content — and brands need to take note
You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel. ” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a new generation. дальше »
2018-7-15 11:30 | |
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Ripple Adds Facebook, Mastercard and Citibank Veteran to Leadership Team
Real-time gross settlement system, currency exchange, and remittance network Ripple has announced the addition of Kahina Van Dyke to its leadership team as the new senior vice president of business and corporate development. дальше »
2018-7-12 17:00 | |
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Netterium ICO
Netcheckr is a Blockchain-based online marketplace connecting social media influencers to businesses worldwide. The Netcheckr platform uses Netterium, an Ethereum-based token, as the unified mode of payment between influencers and companies, in addition to Blockchain-based smart contracts. дальше »
2018-7-4 15:01 | |
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Digital Future Council Assembles Roster of Industry Leaders in Media, Tech
The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros. дальше »
2018-6-20 21:56 | |
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