Why reducing customer friction is the new customer loyalty

Why reducing customer friction is the new customer loyalty
ôîòî ïîêàçàíî ñ : thenextweb.com

2018-7-19 20:30

Customers, as we all know, are a fickle bunch. Considering how customer loyalty is far from abundant these days, there are many ways to lose a customer, but the biggest turn-off for today’s consumers is an experience in which friction isn’t kept to a minimum.

On some level, we’ve known that for years, right? The marketplaces that are winning loyalty from today’s consumers are doing it by focusing on reducing customer friction points. “Brands are trying a lot of things to reduce customer friction points,” Augie Ray, the renowned Gartner Customer Experience analyst, tells me. Ray cites how Amazon has…

This story continues at The Next Web

. origin »

Moeda Loyalty Points (MDA) íà Currencies.ru

$ 0.0097986 (+0.00%)
Îáúåì 24H $65
Èçìåíåèÿ 24h: 3.17 %, 7d: 11.37 %
Cåãîäíÿ L: $0.0097986 - H: $0.0097986
Êàïèòàëèçàöèÿ $0 Rank 7171
Öåíà â ÷àñ íîâîñòè $ 0.576795 (-98.3%)

customer friction loyalty experience points today reducing

Èñòî÷íèê: thenextweb.com

customer friction → Ðåçóëüòàòîâ: 2


Ïàðòíåðû Currencies.ru



Ðåêëàìà íà Currencies.ru

Ñàìîå ñâåæåå íà Currencies.ru

What VC funds wish your startup knew about their selection process

Venture Capital is a competitive game, so understanding the VC process is integral to your success. There’s no doubt that some qualities are non-negotiable for VC funds. VCs want to see a large and growing market, a highly capable team, a deep understanding of the strategy around the startup’s product or solution, and a high level of capital efficiency and scalability.

Why Silicon Valley will always need Wall Street

The impressive rise of Silicon Valley as it became the global hub of technological innovation certainly took many on Wall Street by surprise. As time has gone on, I’ve seen many begin to muse that the era of Wall Street’s financial dominance over technology could be over, especially as private lenders and burgeoning tech firms in Silicon Valley carved out an impressive empire for themselves on the West coast.

Why farmers hold the answer to making the personal data economy work

In the consumer world, personal data has been used as a “payment” for services, whether that be a Facebook account or a grocery discount or a loyalty rewards program. If you take the Facebook example, consumers “pay” for the service by supplying data which in turn makes the company money through ads that rely on this data.

The first self-driving car by 2020: just another lofty promise?

It seems we have another ambitious promise from a leader in the autonomous vehicle industry. Earlier this month, Elon Musk, CEO of Tesla and a bunch of other futuristic startups, said that he anticipates completion of fully autonomous technology by the end of 2019, with their self-driving vehicles being so advanced in 2020 that the driver can basically take a nap.