Why farmers hold the answer to making the personal data economy work

2019-3-2 16:30

In the consumer world, personal data has been used as a “payment” for services, whether that be a Facebook account or a grocery discount or a loyalty rewards program. If you take the Facebook example, consumers “pay” for the service by supplying data which in turn makes the company money through ads that rely on this data.

Despite the severe — and warranted — backlash over data privacy, I don’t think the existing data-in-exchange for services model is inherently a bad idea. Where those systems break down is in the lack of trust and transparency, and when the bargain is…

This story continues at The Next Web

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