Arianee’s contribution will deliver a completely universal protocol that enables the matching of all goods in all markets. With Arianee, anyone can verify the authenticity of a product simply and confidently with a smartphone.

This offers a unique chance to build trust between brands, owners, and all other parties concerned without removing added value at any level. But more than that, it unleashes new opportunities to the existing marketplace, particularly for brands, with what we call Smart-Link Marketing, which creates a revolutionary link between producers and the current owners of the goods they produce. There is also the benefit of added value, both to brands and their customers, when the authenticity of an asset is reliably verified by Arianee. .

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