Why the CEO is actually the CMO

2018-12-24 02:00

Scrappy business people are fantastic people to work with — lean, mean, execution machines. But there comes a point where all scrap and no strategy results in a hard working team that are running to stand-still.

Many small company CEOs lean too far into the COO role, at the expensive of setting — and ensuring execution of — the strategy. If anything, CEOs need to lean more into the CMO role. A good marketer is invaluable (and hard to find), but CEOs need to be careful not to think marketing and strategy are interchangeable. Positioning the company (the market facing…

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