The ultimate guide to Instagram for small ecommerce brands

2018-11-19 17:30

When you look at Instagram’s journey over the past year, it’s been nothing if not a constant evolution. From the changes it’s made to its algorithm, to the expansion of stories, to the release of shoppable media, it’s evident that the company’s ambition is to become the most interactive and engaging social platform on the web.

With that being said, if you had asked marketers this time last year what they thought of Instagram, they would’ve probably labeled it as the “brand builder” of social networks — that is, a great tool for building an audience, but lacking the necessary features to…

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Why poor teens haven’t abandoned Facebook

A Pew Research study published earlier this year showed that, statistically, a large number of teenagers from families with lower-than-average annual income still use Facebook. While 36 percent of teens from families making $75,000 or more per year, and 56 percent of teens from the $30,ooo-$74,999 range said they used Facebook, the number rose to a whopping 70 percent when it came to teens in families earning $30,000 or less.

2018-11-1 20:47


Instagram influencers almost duped me into using ineffective fertility apps

Influencers promote almost anything on social media from holidays to makeup to discount codes, and even fertility apps. Our feeds are flooded with #ad posts from influencers who are er, some influencers on social media don’t know enough about a certain product that they’re promoting, which could be why companies are so attracted to them.

2018-8-2 13:55


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What VC funds wish your startup knew about their selection process

Venture Capital is a competitive game, so understanding the VC process is integral to your success. There’s no doubt that some qualities are non-negotiable for VC funds. VCs want to see a large and growing market, a highly capable team, a deep understanding of the strategy around the startup’s product or solution, and a high level of capital efficiency and scalability.

Why Silicon Valley will always need Wall Street

The impressive rise of Silicon Valley as it became the global hub of technological innovation certainly took many on Wall Street by surprise. As time has gone on, I’ve seen many begin to muse that the era of Wall Street’s financial dominance over technology could be over, especially as private lenders and burgeoning tech firms in Silicon Valley carved out an impressive empire for themselves on the West coast.

Why farmers hold the answer to making the personal data economy work

In the consumer world, personal data has been used as a “payment” for services, whether that be a Facebook account or a grocery discount or a loyalty rewards program. If you take the Facebook example, consumers “pay” for the service by supplying data which in turn makes the company money through ads that rely on this data.

The first self-driving car by 2020: just another lofty promise?

It seems we have another ambitious promise from a leader in the autonomous vehicle industry. Earlier this month, Elon Musk, CEO of Tesla and a bunch of other futuristic startups, said that he anticipates completion of fully autonomous technology by the end of 2019, with their self-driving vehicles being so advanced in 2020 that the driver can basically take a nap.