2018-12-13 20:33 |
Sales robots will replace salespeople. Machines will sell machines to other machines. Efficiency will peak, and humans will no longer be necessary to the sales process. That’s what the technology evangelists would have people believe, at least.
The truth is far more nuanced. As dramatic as the effects of better sales tools are, humans will continue to take center stage in sales. Rather than replace humans, new sales technologies will make them better at what they already do. Many effective tools are already available, but companies consistently overlook them. They make excuses about cost and implementation without fully understanding…
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