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Can Outset Media Index (OMI) data be trusted for media planning?
OMI introduces unified methodology combining multiple data sources to improve media planning insights. OMI structures data from sources such as Similarweb and Moz alongside proprietary indicators and internal research, and applies a consistent methodology across the index. A common limitation… дальше »
2026-3-30 12:48 | |
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The more we watch crypto, the more it feels like the news comes last
We began our new Outset Data Pulse analysis expecting 12 years of headline data to confirm a familiar belief in crypto: that news moves markets, and that faster headlines give you an edge. But what the findings showed instead was… дальше »
2026-3-27 22:18 | |
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Outset Media Index debuts to standardize media analysis as AI answers challenge the old search model
Outset Media Index (OMI) is now in soft launch, introducing what its creators describe as the first standardized system for benchmarking media outlets. OMI organizes familiar traffic indicators from partner sources such as Similarweb and Moz, adds proprietary research metrics… дальше »
2026-3-13 18:45 | |
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Insights on crypto’s new marketing logic from Bitget Wallet CMO Jamie Elkaleh
As part of Outset PR’s Web3 communications talks, the agency founder Mike Ermolaev recently spoke with Jamie Elkaleh, CMO of Bitget Wallet, about how marketing changes when a crypto wallet evolves from a trading tool into a broader financial interface. … дальше »
2026-3-7 22:41 | |
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Asia’s fragmented crypto media defies Western-style one-size-fits-all model
A new report from Outset PR indicates that Asia’s cryptocurrency media landscape operates under a fragmented, localized structure that differs significantly from Western media models, according to the public relations agency’s latest research. дальше »
2025-12-19 11:43 | |
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Only 6 media now drive nearly all of LATAM’s crypto traffic — Outset PR signals the shift, but what’s behind it?
As Web3 ideals gain traction across Latin America, the media landscape around them is showing early signs of narrowing, not broadening, and that contrast is hard to ignore. Six crypto-native outlets dominate the region’s news ecosystem, according to a new… дальше »
2025-6-10 18:00 | |
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Bored Ape Recent Hacks Highlight Community Naivety Narrative, Says Crypto Pundit
Yesterday’s Bored Ape Yacht Club NFT collection hack looks like mere tech criminality on the outset but may as well be politically motivated. This is according to Cooper Kunz – the Chief Technological Officer at social marketplace firm Calaxy – who has opined that the hacking incidence may have other sinister motives beyond financial because […] дальше »
2022-4-27 01:21 | |
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PayAccept: The future of Money Management
There has been much debate on topics related to cryptocurrency and blockchain technology. Companies have advanced themselves recently with the vision to develop modern financial institutions. The traditional institutions appear comfortable from the outset, and the modern ones still seem distant for a layman. дальше »
2020-8-16 14:34 | |
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Blockchain.com Set to Roll Out Interest-bearing Accounts
Coinspeaker Blockchain. com Set to Roll Out Interest-bearing AccountsBlockchain. com’s new interest-bearing accounts will support only Bitcoin at the outset, offering up to 4. 5% annual interest on users’ deposits. дальше »
2020-5-21 17:48 | |
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Sparkswap, World’s First Lightning Atomic Swap Exchange, Now in Beta
Bitcoin’s first decentralized exchange to make use of the Lightning Network’s Atomic Swaps is now in beta. Sparkswap, an exchange with backing from Pantera Capital (which announced its ambitious mission to become the most decentralized bitcoin exchange on the market in August 2018), has now opened its beta to users. дальше »
2019-4-9 23:28 | |
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Trading Volume: Bitcoin Moves 7x More Value Than Any Other Coin
It’s been more than ten years since the mining of the genesis block, but Bitcoin (BTC), the original cryptocurrency, remains the most popular coin, at least at the outset of 2019. Altcoins enjoy only a fraction of the usage that BTC gets every day. дальше »
2019-2-15 23:20 | |
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Have Mastercard Designed A System That Uses Crypto As A Middleman?
Imagine this. You pay for your shopping in your local currency, let’s say USD. By using a new Mastercard patent, your USD is then converted into crypto. The benefits of this? A faster, cheaper transaction. дальше »
2018-7-24 23:00 | |
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HashFlare Discount Code 2018 | The Best Bitcoin Cloud Mining Solution
HashFlare Introduction The HashFlare was set up in 2014 and it offering cloud mining solutions since the outset of 2015. The technology behind is driven by the HashCoin staff which is handling blockchain techniques as well as hardware since 2013. дальше »
2018-7-9 12:54 | |
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