Marketing to developers is hard, here’s what I learned

2018-9-2 11:30

I know software engineers. Like, really know them. I’m the sister of one, the spouse of another and the proud daughter of a third. I’m also a veteran B2B marketer with almost a decade of experience marketing to IT and security folks and another five years in MarTech.

Does all this qualify me for my most recent gig, marketing to developers? Well, yes and no. When shifting from one marketing space to another, I always apply the rule of ‘some things to remember and some things to forget. ’ In this post, I’ll share some hard-earned lessons about marketing to developers. …

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