2019-2-22 22:40 |
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance.
Along the way, they also become more and more impatient and demanding. To engage today’s customer takes a modern approach to marketing where advanced technologies and customer optimization set the stage for what I call “adviser brands. ” And, they’re changing the game for everyone. Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and…
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