How a hamburger anecdote shaped my tech startup mentality

2018-9-2 15:30

While bootstrapping my startup, I didn’t have to live out of my car. I didn’t have to bike 2,200 miles. In fact, I didn’t even have have to leave my couch the first year. But what I did have to do was meet the expectations of enterprise-level customers—without an initially working product.

Bootstrapping any company isn’t easy. However, since we were a B2B tech startup, it meant extremely high customer acquisition costs and the need for a polished product. A daunting challenge when you have neither capital nor a product to start. Even more so among an implosion of early-stage…

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