While the public waits for a new Apple product to rise up, the company is presently focusing on a monthly subscription service that would give consumers access to certain apps in a “Netflix for games” style. New York’s Cheddar financial news service reported on the new opportunity, saying that Apple has been “privately discussing” the concept with developers last year.

At this point, the actual options and games available to users on Apple devices are “unclear,” says Cheddar. The service has not been launched yet in any capacity, so there’s still a chance of the project ultimately being cast aside. There are talks that Apple would take on a publishing role, rather than a developer role, which could suggest “Apple’s ambition to assume a distribution, marketing, and other related costs for select games.”

The allegedly leaked details have already reached stakeholders, who appear to be happy about the news, even if it is only a potential idea and not yet a working product. Sales have been “slow” in Palo Alto for iPhone purchases, which have put Apple under the growth level that they wanted to see at this point. The company had also announced that there would no longer be the publication of the sales revenue for iPhones, iPads, and Macs this year, which may have causes shareholders to worry. As EMQQ founder Kevin Carter stated,

“I think what’s most important in a business is its revenue growth. Wherever that’s coming from.”

Ultimately, is an Apple game subscription bundle a revolutionary step? Not really, considering that there have been many companies that have done the same. While it is profitable to an extent, there are many users that do not use their phones to play games, even at a good price, leaving them with free apps as their only option, even with 99-cent purchases available. That is where micropayments could help.

A micropayment would make it possible for consumers to only pay for the game when they are actively using it, which would be a major incentive with impressive profitability. For a whole 99-cent app, perhaps Apple could charge a 1/100th of a cent for a second of gameplay, but the problem with this option is that credit cards don’t allow for this small of a purchase.

Luckily, cryptocurrency could take on this micropayment, which would give Apple the ability to take on a crypto payment-processing service to allow consumers to cover minuscule costs with cryptocurrency. Furthermore, if customers find a game that entices them enough, sales could quickly gain momentum, perhaps exceeding what the subscription price would be.

Still, even with the concept of micropayments, every aspect of this game promotion depends on the same factor – will Apple launch it at all?

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