How Circle Made Bold Steps Into the Cryptocurrency Sector Which No One Understood

How Circle Made Bold Steps Into the Cryptocurrency Sector Which No One Understood
ôîòî ïîêàçàíî ñ : blokt.com

2018-10-18 17:31

Most companies talk about “staying ahead of the loop,” but only a few know how to bring the phrase to fruition. Circle is one of the crypto companies that have been making extremely long bets on cryptocurrencies, which are slowly proving to be correct. By its acquisition of SeedInvest, a licensed broker-dealer, it is betting on cryptos becoming mainstream in a few years. Circle’s ever-expanding plans into everything crypto could be intimidating. But if it materializes, it will make the Goldman Sachs backed venture the shining star of the industry.

Circle Isn’t Random

The most recent activity of Circle may appear random, but the venture is carefully considering a business model that runs into every aspect of digital currency. For instance, its acquisition of SeedInvest suggests that the company is betting on cryptocurrencies becoming mainstream eventually. The licensed broker-dealer will be one of the cornerstones of the company’s business.

Company CEO Jeremy Allaire explained the motivations behind the acquisition, saying:

“If we zoom out, there’s going to be this tokenization of everything. Eventually, these marketplaces will have tens of thousands, if not hundreds of thousands of assets — so the next piece was a broker-dealer.”

However, the SeedInvest purchase comes only a few months after Circle bought crypto exchange Poloniex and introduced a dollar-pegged stablecoin. The two investments may appear counterproductive to each other. However, SeedInvest is not a crypto trading platform. It has a unique crowdfunding strategy that connects start-ups with online investors and provides a more organized and regulated fundraising method that can be termed as a “cousin” of initial coin offerings.

Circle Is Doing a Good Job in Crypto

As one of the most highly valued crypto companies, Circle doesn’t disappoint. Pitchbook suggests that the company is profitable, and its most recent private fundraising brought $110 million to the company in May. The total valuation of the company is now $3 billion. It boasts of the most notable names in the crypto and finance world as investors, including Goldman Sachs, Bitmain, Pantera Capital, Oak Investment Partners, and Breyer Capital.

According to Allaire, Circle plans to “marry” Poloniex with SeedInvest in the future, which will provide a platform for investors, both deep-pocketed ones and retail kinds, to participate in the token economy. Circle also believes that even existing equities will turn into tokens. However, he isn’t sure that people will use Bitcoin to participate in the tokenized economy. He believes that investors will still rely on regular money.

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