Новости о Advertising Data [ Фото новости ] [ Свежие новости ] | |
Hooch At The Forefront of Advertising Paradigm Shift With New TAP Coin
Have you ever thought how obsolete the current advertising industry is? It might not seem particularly obvious, but it’s actually quite outdated. To understand preferences and predict the behavior of a target audience, brands buy credit card data and other mass-produced, unrefined data sets by force of habit. дальше »
2018-7-16 15:32 | |
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DATA.ECO: Revolutionizing digital advertising
The online advertising industry faces major challenges today which include untraceable advertisement frauds, complex middle layers, monetization and bad end user experience. Players in the advertising ecosystem do not trust each other because of the loopholes that bad players can use currently to take advantage of the system. дальше »
2018-6-26 19:05 | |
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Lucidity Code Review: Advertising Transparency
Even tighter than usual focus on the Lucidity code review, advertising is not an area I know a lot about, so I really can’t comment much on this. The website says it’s “The blockchain advertising protocol for complete data transparency” so I assume there’s some business issue with data transparency in the advertising world that needs […] The post Lucidity Code Review: Advertising Transparency appeared first on Crypto Briefing. дальше »
2018-6-26 18:00 | |
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Basic Attention Token Flies With New User Trial Rollout
Privacy focused cryptocurrency, Basic Attention Token or BAT is the native cryptocurrency to the Brave privacy web browser concept. In essence, Brave was created to protect user privacy and stop intrusive data mining techniques that in turn are used to capture our data to be sold to advertisers and the likes. дальше »
2018-6-21 17:30 | |
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Token or security: What shape will Facebook's coin take?
Either Mark Zuckerberg wants to decentralize Facebook and give users back control of their data, which would undermine the company's advertising model, or he wants to create the world's largest micro economy within its 2+ billion user community. дальше »
2018-6-21 04:40 | |
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Digital Future Council Assembles Roster of Industry Leaders in Media, Tech
The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros. дальше »
2018-6-20 21:56 | |
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