Every startup founder’s alternate realities: Business and fundraising

2018-12-1 13:30

Pre-seed and seed, angels and VCs, A rounds and B rounds – it’s a tangled web for rookie entrepreneurs aiming to grow small startups. But unless you’re bootstrapping, you’ve got to keep your two feet in two different worlds every day: business and fundraising.

Chances are you’re more at home leading your company than asking investors for money. True, there are plenty of traps scattered along the road to venture funding. But take heart. It is possible for founders to sidestep the most common hazards and keep their companies moving ahead. I know this because I’m a founder with my…

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