3 best ways to optimize your B2B sales funnel

Your B2B sales funnel is an incredibly important part of your business, but it’s also one of the most difficult to measure when it comes to efficiency. There are so many variables at play — including how efficient your software is, how effective your content is, and how persuasive your salespeople are — that it can be difficult to know how you’re doing. дальше »

2019-4-30 15:08

The difference between good and bad PR is a simple ‘no’

We all have an intrinsic human trait where we think that it’s all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an announcement, or not. Perhaps owing to the high-paced nature of the startup industry and a not-so-healthy dose of “hustle porn,” executives tend to approach PR with a quantity over quality mindset when it comes to perceived value. дальше »

2019-4-22 12:30

Фото:

What the fax?

Every nation has its quirks, and it could be argued that the U. S. has more than its fair share, but what stands out the most to me – as a tech journalist who recently made the move across the pond – is that in many ways, the nation of Silicon Valley is still stuck in the 90s. дальше »

2019-4-5 05:05

Фото:

What the Fax?

Every nation has its quirks, and it could be argued that the U. S. has more than its fair share, but what stands out the most to me – as a tech journalist who recently made the move across the pond – is that in many ways, the nation of Silicon Valley is still stuck in the 90s. дальше »

2019-4-5 05:05

Фото:

Stepping into the immersive classroom

In a beautifully kitted out room in central Paris, Colin Fillaudeau is teaching a group of youngsters how to build in Mixed Reality. Even though my French is far from perfect and I’m unfamiliar with the program he’s using, I’m able to follow along quite well, and the same is certainly true for the 14 year olds in the room, who have come here for the day from a deprived area on the outskirts of Paris. дальше »

2019-4-4 23:35

Фото:

An entrepreneur’s guide to Qazaqstan’s startup scene

Qazaqstan, otherwise known as Kazakhstan, is a country in the midst of many transformations, culturally as well as economically. In 2017, in a move seen by many as a symbolic opening of the arms to the rest of the world, and a step away from past allegiances, President Nursultan Nazarbayev initiated a process to officially move from the Cyrillic alphabet to a Latin based language by 2025. дальше »

2019-3-26 04:39