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Marketing to developers is hard, here’s what I learned
I know software engineers. Like, really know them. I’m the sister of one, the spouse of another and the proud daughter of a third. I’m also a veteran B2B marketer with almost a decade of experience marketing to IT and security folks and another five years in MarTech. дальше »
2018-9-2 11:30 | |
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Brian D. Evans: Be Patient, Be Persistent at Blockchain Marketing
The year 2017 saw one dynamite blockchain project after another. Hundreds of millions were raised, enthusiasm was stratospheric, and promises made by companies verged on world-shaking. While marketing was clearly important to the pre-launch process, sometimes it felt like all one had to do was breathe the words ‘blockchain’ and ‘cryptocurrency’ to receive glowing press […] The post Brian D. дальше »
2018-8-28 18:18 | |
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Markets Are Down, But Most Exchanges Are Doing Just Fine
As the old maxim asserts: those who made the most money in the gold rush were those who sold shovels. With our own digital gold rush in a downturn, however, the shovels aren’t selling so well, as mining companies themselves are struggling to move hardware because miners are struggling to turn a profit. дальше »
2018-8-22 22:53 | |
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[promoted] FlipNpik’s Social Media Model: Boosting Incentives for Local Promotions
Launched in 2009, the social networking app Foursquare was hailed as providing a cutting-edge approach for users to share their location with friends. Called a “check-in,” people would reveal their location through their mobile device by selecting the venue they were frequenting at that time. дальше »
2018-8-15 17:34 | |
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This is how you can personalize marketing campaigns — without violating GDPR
GDPR — no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according to a recent study by Evergage Inc use digital personalization. дальше »
2018-7-28 11:30 | |
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Digital Future Council Assembles Roster of Industry Leaders in Media, Tech
The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros. дальше »
2018-6-20 21:56 | |
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Blockchain-Based Community Currencies to Be Launched in Kenya
Bancor has announced today it will launch a network of blockchain-based community currencies in Kenya. The new project is expected to combat poverty through the stimulation of local and regional commerce and peer-to-peer collaboration. дальше »
2018-6-19 01:01 | |
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