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Marketers shouldn’t base their plans on click-bait — get the real data

Simon Kemp is a global thought leader in digital marketing, CEO of Kepios, and the author of Hootsuite and We Are Social’s renowned Global Digital reports. In his talk ‘Don’t believe the hype: what people are really doing online’ at TNW2019 he explained how the imminent “social media apocalypse” that’s been proclaimed news stories is far from being true. дальше »

2019-5-9 18:55


This is how you can personalize marketing campaigns — without violating GDPR

GDPR — no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according to a recent study by Evergage Inc use digital personalization. дальше »

2018-7-28 11:30


Report: Facebook ad clicks tumble, but the internet keeps on growing

The new 2018 Q3 Global Digital Statshot report from Hootsuite and We Are Social shows that there was plenty of change in the world of digital, social, and mobile over the past three months. There are many encouraging trends within this new data, but there are also some more worrying findings that marketers will need to monitor closely over the coming months. дальше »

2018-7-24 15:05