ZASH Global Media and Lomotif announced today the launch of LoMo Records, a Los Angeles based independent immersive record label. Continuing its mission to empower independent artists and creators, ZASH’s LoMo Records will partner with artists and creators to provide expert label services and global distribution to breaking new talent from their platform Lomotif as well as working with other music labels. In addition, LoMo Records will leverage ZASH’s entire ecosystem including dramatically expanding the artists global reach through their proprietary social media accelerator platform under AdRizer.

LoMo Records will be headed by Eli Frank, an entertainment executive who helped grow and scale 12Tone Music from inception to a 25 person company with billions of cumulative streams and multiple Grammy’s in four years. He helped sign and develop a roster of artists that include Anderson.Paak, Illenium, Joji, 88rising and others. He previously worked at Def Jam in its artist research department, helping to find and develop artists before they achieved mainstream success, and for artist management groups Scooter Braun Projects and Tha Lights Global.

LoMo Records will bridge the gap between the traditional music standards and the emerging creator economy. For the first time ever, a UGC platform such as TikTok or Lomotif has launched its own internal record label. LoMo Records will give artists premiere access to its tens of millions of monthly users on the Lomotif platform and provide artists with cutting edge, patented Lomotif remixing tools.

Artists will gain global exposure throughout the entire ZASH ecosystem, leveraging its digital footprint around the world, including many untapped markets. LoMo Records will offer artists multiple unique revenue streams that are not currently available to artists. As ZASH continues its migration towards the metaverse, they will help integrate artists through use of blockchain technology for full transparency, digital DNA, and more.

ZASH beta tested its Lomotif promotional model with artists in early September. Within a day of promoting SVNF8’s song Never Ever on Lomotif, the song reached 3.4 million views in platform, and SVNF8’s album charted as the #3 dance music album on iTunes in Taiwan. SVNF8 then performed at ZASH’s inaugural Dandelion Music Festival in Syracuse, which drew thousands of attendees and was streamed worldwide exclusively on Lomotif. The ZASH team plans to continue their relationship with SVNF8 by bringing him on tour with Dandelion Music Festival as it travels across the country in 2022.

“We want all artists to have freedom over their own content and revenue streams, and to be supported by ZASH’s entire ecosystem,” said Ted Farnsworth, the chairman of ZASH. “Lomotif has a growing user base of millions around the world, and these artists will be able to collaborate with Lomotif’s creators and fans around the world. As I’ve always said, it’s all about content, content, content. And we all know content is king.”

“To build a record label at this time of inflection in the entire industry provides tremendous opportunity, especially with the backing and integration of Lomotif and all of ZASH,” said Frank. “Many of the big labels have entrenched brands, and they continue to do what made them successful- but the industry is evolving quickly past the old models. It’s always about the music, but it’s not just about the music. Fans want to engage with their favorite artists in new and immersive ways, and artists can leverage social media and create fanbases organically, with an avenue of continued ownership and revenue streams of their content. This is just the beginning.”

Paul Yang, founder of the Lomotif short form video platform, stated, “Our focus has always been on the creators. The creator economy will continue to become the center of our ecosystem and the future of the global economy. To now have another outlet to help promote and blossom these creators is exciting, it’s ambitious- it’s us. It is the essential aspect of who we are as a company.”

The launch of LoMo Records comes on the heels of ZASH’s highly successful Dandelion Music Festival, which was held on October 2nd. The concert drew several thousand to downtown Syracuse, NY, with millions of other viewers watching around the world through the livestream of the concert hosted exclusively on Lomotif, the short form video platform and one of the top ten competitors to TikTok.

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