2019-4-7 22:30 |
For 20 years, a business’ homepage was its front door. When consumers needed information about a company, they would simply go to the brand URL, choose a navigation option like “menu,” and arrive at a transactional landing page where they could take a specific action, such as “order online.
” However, with the growth of third-party digital experiences, the customer acquisition “funnel” is no longer on your website. The funnel is now increasingly on search engines, voice assistants, maps, apps, and directories. Once a customer has found the information they need in these places, they often go directly to a transactional…
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