Well, no surprise there.

Given that everyone is jumping on the bitcoin and cryptocurrency bandwagon, this is to be expected. BlackRock, which has about $7 trillion assets under management, has been turning Bitcoin-friendly.

It all started in November when BlackRock CIO of Fixed Income Rick Rieder not only said that Bitcoin and cryptocurrencies are here to stay but that digital gold can replace yellow metal someday.

A few days back, Reider also said that there is “clearly greater demand than supply.”

At the beginning of this month, CEO Larry Fink talked about Bitcoin catching the attention of people which can possibly evolve into a global market asset that is while questioning the US dollar’s status as a reserve currency.

And now, BlackRock is hiring a vice president to “drive demand” for its crypto offerings.

As per the job vacancy, the New-York VP of blockchain will have at least one year of experience in the technological foundations of blockchain technology including cryptographic hash functions, distributed network consensus mechanisms, and public-private key cryptography.

The candidate will be creating and articulating fundamental valuation methodologies for digital assets; evaluating game theory and decentralizing governance models; and work with key drivers of blockchain networks’ design and their impact on speed, scalability, privacy, and security.

He/she has to “create and implement strategies designed to drive demand for the firm's offerings and enhance the value proposition to clients of the firm’s investments and technology offerings,” reads the description.

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