Why you should start selling your product before it exists — according to Adobe’s VP of Creativity

Why you should start selling your product before it exists — according to Adobe’s VP of Creativity
фото показано с : thenextweb.com

2019-4-2 10:14

Remember Apple Newton? Neither could we. This mobile tablet, released in 1993, is often hailed as Apple’s biggest flop. Its hefty price tag, large size, and blatantly inaccurate handwriting recognition software were to blame for its inglorious demise.

Innovation is a high-risk game, and even the biggest players get it wrong sometimes. Will your new product resonate with your audience? You can wait until the actual launch and find out the hard way — running the risk you’ve invested a lot of time and money in another Apple Newton. According to Mark Randall, VP of Creativity at Adobe, there’s a…

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