What Slack and Fortnite can teach your business about freemium pricing

2019-8-14 12:20

The phenomenal success of Fortnite and IPO of Slack has me thinking of all the freemium unicorns that have gotten their wings over the last years. Box, DropBox, and Evernote all come to mind, but there are many more.

Their success can inspire others to try the freemium model, but it’s not for everyone. What makes for a successful freemium model? Fortnite gained massive popularity and is making billions of dollars, but it is completely free to play. Unlike typical freemium games, where you pay to improve performance, the premium purchases are only cosmetic. This has fostered a sense of…

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