Inspiring stories of social activism, such as the Civil Rights movement and the fight against climate change, abound in history. And it is generally thought that the new social media era has helped cases of activism to succeed.

But our research has revealed some major threats which activists need to understand if they are to be successful in getting their message across to the masses. Social activism refers to a broad range of activities which are beneficial to society or particular interest groups. Social activists operate in groups to voice, educate and agitate for change, targeting global crises. Take, for…

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