Web3 Marketing 2024 / Заголовки новостей 
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of Cookie3, a Web3 marketing platform. дальше »
2024-5-26 20:52
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No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says. дальше »
2024-5-26 18:44
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Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives. дальше »
2024-5-26 16:44
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Without Wallet Awareness, We’re Just Building Another Web2
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin. дальше »
2024-5-26 16:23
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On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads. дальше »
2024-5-23 16:00
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How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3. дальше »
2024-5-23 22:53
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Filip Wielanier: 'Web3 Marketing Is a Win-Win'
Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses. дальше »
2024-5-23 17:20
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Web3 Marketing Needs Some of Apple’s Secret Sauce
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web. дальше »
2024-5-21 17:23
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How Web3 Marketing Changes the Game
Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of CoinDesk's Web3 Marketing Week. дальше »
2024-5-21 16:37
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