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As Bitcoin struggles through February’s market slump, institutional confidence appears to be faltering, with Trump-backed meme coins grabbing more attention than the flagship cryptocurrency.

In an effort to restore faith in Bitcoin’s long-term value, former GOP presidential candidate and Strive Asset Management co-founder Vivek Ramaswamy is advocating for greater corporate adoption of Bitcoin.

Ramaswamy, a known Trump ally, is leveraging his influence to push Strive’s newly filed Bitcoin Bond ETF, positioning it as a tool for businesses to integrate Bitcoin into their financial reserves.

With major corporations like Metaplanet, Strategy, Marathon Digital Holdings, and Galaxy Digital Holdings increasing their Bitcoin exposure, Ramaswamy’s push for Bitcoin in corporate finance could be a pivotal moment for institutional adoption.

As the era of easy money comes to an end, companies are being forced to reconsider how they manage capital.

Ramaswamy argues that Bitcoin should be a key component of corporate treasuries, offering long-term value preservation in the face of economic uncertainty.

Now that the era of easy money is over, companies & other institutions (even state actors) will have to rethink their hurdle rates for internal capital investment. Bitcoin is likely to become a more common corporate treasury holding in that environment. Interesting trend to watch

Strive’s CEO Matt Cole recently stated that 2025 could be a turning point for Bitcoin adoption in corporate finance, calling it “the year of the Bitcoin treasury company.”

Strive was among the <1% of investors who supported a proposal at Microsoft to evaluate holding Bitcoin in its treasury—effectively positioning BTC as its hurdle rate. This year, we plan to leverage our activist expertise to help at least one company per sector adopt the Bitcoin…

With firms like Strategy and Metaplanet already leading the way in adding Bitcoin to their balance sheets, Ramaswamy’s push could influence more companies to follow suit.

Investor Preston Pysh also supports this outlook, suggesting that Bitcoin holdings could soon become a critical earnings parameter for businesses, redefining traditional financial metrics.

Regulatory uncertainty under the Trump administration, coupled with the Federal Reserve’s tight monetary policy, continues to create hesitation in the market.

Strive Asset Management has built its reputation on challenging conventional corporate strategies, including its opposition to ESG and DEI initiatives.

Now, backed by influential investors such as Peter Thiel and Bill Ackman, the firm is shifting its focus to Bitcoin, positioning it as a strategic financial tool rather than a speculative asset.

This move aligns with a broader trend of institutional Bitcoin adoption, with companies increasingly exploring its potential as a store of value amid persistent economic uncertainty.

While meme coins continue to generate hype, Ramaswamy’s Bitcoin advocacy underscores a longer-term vision for corporate finance that extends beyond short-term speculation.

As Ramaswamy eyes a potential run for Ohio governor, his influence in shaping financial policy could strengthen further.

If more businesses adopt Bitcoin as a treasury asset, it could mark a significant transformation in corporate financial management.

The market’s response to Strive’s Bitcoin ETF and broader institutional adoption will determine whether Bitcoin can break free from its current volatility and establish itself as a fundamental corporate asset.

With major companies already leading the way, Ramaswamy’s Bitcoin strategy could play a crucial role in shaping the future of institutional investment.

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