2018-7-17 02:18 |
Universal Reward Protocol provides a unique ecosystem for all retailers to reward their customers for any type of shopping behavior, and for sharing the corresponding Proof-of-Behavior data with the retailer.
Retailers offer URP tokens as an incentive for shoppers to interact along a desired behavior, and use the collected data to tailor personalized offers through which the shoppers redeem their tokens. All shopping behaviors, online and offline, such as store visits, online browsing, making purchases or social media influencing, will be rewardable through URP.
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