Quentin Tarantino is joining the world of non-fungible tokens (NFT).

This week, the award-winning director and writer announced that he is auctioning off seven uncut scenes from “Pulp Fiction” as NFTs. The collection that will also include original handwritten scripts from the film and exclusive audio commentary from Tarantino will be auctioned on NFT marketplace OpenSea.

These NFTs are built on a privacy-focused blockchain ecosystem called the Secret Network. This means the content of the unique “Pulp Fiction” NFTs and others being auctioned on the platform will only be viewable to the owners of these NFTs.

Claiming to be the first blockchain with privacy-preserving smart contracts, the Secret Network supports both private and public metadata.

As such, Secret NFTs will protect Tarantino’s never-before-seen “Pulp Fiction” content along with the identity of their eventual owners. Tarantino, in a statement, said,

“I’m excited to be presenting these exclusive scenes from ‘Pulp Fiction’ to fans. Secret Network and Secret NFTs provide a whole new world of connecting fans and artists and I’m thrilled to be a part of that.”

This trend of Holywood jumping on the NFT bandwagon has been growing throughout 2021 as NFTs exploded into popularity and got sold for millions of dollars apiece. Recently, MGM partnered with VeVe to launch NFTs for “No Time to Die,” making it the first James Bond film with digital collectibles, and before that, famed filmmaker David Lynch collaborated with Interpol for NFT.

This week, another big name joined in — The Matrix. As the movie makes a comeback with The Matrix Resurrections, social NFT platform Nifty will be launching 100,000 avatars themed around the film with a special “Red Pill” feature.

The avatars will go on sale from November 30 for $50 each, and buyers can choose between a red pill or a blue bill. If the buyers choose the blue pill, their avatar’s character will remain in the Matrix, and if the red pill is chosen, their avatar transforms into a resistance fighter.

“We really think that theme, of digital identity, and choice, and owning that identity, resonates with the themes in The Matrix franchise,” Jeff Marsilio, CEO and co-founder of Nifty’s, told THR.

Pam Lifford, president of Warner Bros. Consumer Products, called NFTs, “another touchpoint for fans to engage.”

“If you think about all the ways fans of content can interact with their favorite characters and stories in 2021—retail stores, theme parks, social media, collectibles, online shops—digital art and collectibles are certainly on that list now.”

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