2025-10-9 12:24 |
Developers behind the Official Trump meme coin are reportedly looking to launch a digital asset treasury company and plan on raising at least $200 million to fund the initiative.
Unnamed sources familiar with the development have told Bloomberg that Fight Fight Fight LLC, which issues the TRUMP meme coin and is led by Trump ally and longtime promoter Bill Zanker, wants to establish a dedicated entity that will accumulate and manage Trump-linked digital assets, including the TRUMP token itself.
Although the exact figures are still being discussed, the sources said the firm could ultimately target as much as $1 billion if investor demand proves strong enough.
They cautioned, however, that the plan remains under development and could change depending on market conditions and regulatory considerations.
For Zanker, the move represents another step in his ongoing effort to revive enthusiasm around the token, which remains down roughly 90% from its all-time high.
Earlier this year, he organised a private dinner between Donald Trump and top holders of the TRUMP coin, part of a campaign by Fight Fight Fight to ignite community enthusiasm and encourage participation.
The company had also planned to launch a Trump-branded crypto wallet for trading and storage, but that project was abandoned after a dispute with World Liberty Financial, another Trump-linked venture.
The Trump family’s involvement in digital assets has expanded rapidly over the past year, stretching across Bitcoin mining, stablecoins, and even crypto exchange-traded funds.
Supporters view these ventures as part of Trump’s promise to usher in what he called a “golden age for crypto,” while critics have questioned whether the ventures serve broader adoption goals or merely self-enrichment.
Despite these ambitious plans, the TRUMP meme coin itself has struggled to retain the momentum and demand it saw at launch.
After soaring to nearly $44 in January, the token now trades around $8.
TRUMP’s downfall has been compounded by market uncertainty around the project and an influx of new meme tokens competing for attention.
Zanker, for his part, continues to frame the token’s volatility as temporary and has suggested that the upcoming treasury could provide the stability needed to restore confidence.
More crypto treasury companies enter the marketAccording to data from PitchBook, over 80 companies accumulating various cryptocurrencies have launched this year.
This month alone, several new entrants have announced their own digital asset treasury programs, with many of these companies often going down this route as a means to enhance shareholder value.
On Oct. 7, Toronto-based fintech firm Pineapple unveiled a $100 million Injective treasury, kicking off with a market purchase of more than 678,000 INJ tokens.
The company plans to stake its holdings to generate yield and integrate Injective’s blockchain into its core mortgage-finance business.
That same day, CleanCore Solutions disclosed that it holds over 710 million Dogecoin, including $20 million in unrealised gains, as part of its ongoing effort to build a one-billion-DOGE treasury backed by strategic partnerships with Bitstamp and the House of Doge.
Earlier in the month, Japan’s Mobcast Holdings announced plans to create a Solana treasury by raising roughly $10 million through equity and bond issuance.
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