2019-7-18 14:54 |
It seems Apple fans are finally shaking off the iPhone mania: compared to last year, fewer people are trading in their old iPhones for the latest models. iPhone retention this year is down 15.
2 percent in contrast to March 2018, according to data CNET obtained from phone-swap service BankMyCell. The stats cover the latest upgrade cycle and take into account all phone swaps BankMyCell facilitated in the period since October 2018. Samsung appears to have benefited the most from Apple’s decline in loyalty. The report stresses that while 26 percent of people swapped their iPhone X for another brand, only 7. 7…
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