2021-8-18 16:21 |
Theta Network (THETA/USD) has inked an exclusive global partnership with ONE Championship, Asia’s leading sports media property. One Championship unveiled this news through a press release on August 13, noting that this deal involves rolling out a non-fungible token (NFT) marketplace. Reportedly, the platform will comprise collectibles that celebrate ONE’s superstar athletes and their most notable moments.
According to the news release, the companies will announce the launch of the NFT marketplace later. However, fans interested in the first-ever release of limited-edition NFT packs can pre-register at ONE.ThetaDrop.com. Fans that secure the highest number of NFTs will get an opportunity to own a piece of ONE’s history. Additionally, they will gain access to real-world benefits, including backstage passes, ringside seats, among other personalized fan experiences.
Commenting on this partnership, Chatri Sityodtong, the founder and CEO of Group ONE said this collaboration is part of the organization’s long-term vision of improving fan engagement. He added that fan engagement and commerce around ONE’s World Champions coupled with ONE’s dedication to heroes, values, and stories will transform live sports entertainment.
Touting Theta, Sityodtong said,
Theta was the best choice of blockchain platforms to build this vision. We look forward to launching ONE NFTs on the Theta blockchain platform, starting with our pre-registration process.
Theta Labs continues unlocking new milestonesMitch Liu, the co-founder, and CEO of Theta Labs believes this partnership will open a gateway to the mass adoption of Theta-powered mainstream NFTS. Liu added that joining hands with ONE Championship has helped Theta position itself as the de-facto network for video and media NFTs. On top of this, the network has managed to prove that it is the fastest and greenest blockchain for media and entertainment.
He further noted that this is just the beginning of Theta’s massive growth and global adoption, adding more strategic partnerships with upcoming brands on the way. Reportedly, the joint venture with ONE Championship furthers Theta Network’s strategy of merging live entertainment with digital collectible NFTs.
This news comes after renowned pop star and singer Katy Perry teamed up with Theta Network to launch a series of NFTs. Through this launch, Perry sought to create a new and unique way to connect with her fans across the globe. This deal also saw the singer get a minority share in Theta Labs through her talent agency dubbed Creative Artists Agency (CAA).
The post Theta Network and ONE Championship tie to launch an NFT marketplace appeared first on Invezz.
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