There’s a persistent myth in a relatively common word in tech – “suite. ” The suggestion is that it’s a group that can operate as one cohesive entity — vendors have been slinging marketing “suites” for years, decades even, and customers have assumed that the supposed one-size-fits-all content and marketing monolith can help them.

  You know the players without me needing to name them. Even by their colors — reds and blues mostly. As the saying goes “Nobody ever got fired for buying [suite vendor]. ” They sell a vision of a suite of user-level tools that can solve the problems of…

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