2019-10-4 18:00 |
Launching a new product is an exciting time. But the truth is, it can also be a dangerous one for your company. Every new product launch – even if you’ve successfully facilitated a few in the past – brings with it myriad opportunities for making crucial, company-impacting mistakes.
This is something that’s top-of-mind for me and my team as we’re in the middle of launching our next product. For one thing, if you’re setting ambitious goals for your launch – including beating your competition and meeting your customers’ perhaps raised expectations – you’ll be shooting for it to be even…
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