Ripple has finished its $1.25 billion purchase of Hidden Road and rebranded the firm as Ripple Prime, company leaders confirmed. According to executive remarks, the deal makes Ripple the first crypto company to own and run a global, multi-asset prime broker.

Ripple President Monica Long said on X that the “future ahead is mighty bright,” and reports show the company is already moving to use XRP in new ways inside the prime brokerage business.

Based on reports, Ripple Prime began life on Hidden Road’s backbone, a platform known for fast growth among non-bank prime brokers. Since Ripple announced the acquisition in April, business at the unit has tripled in size.

Ripple Prime will offer services such as clearing, financing, and prime brokerage across asset classes, including FX, derivatives, swaps, and digital assets. Hidden Road’s founder, Marc Asch, will remain involved and work with CEO Brad Garlinghouse and other leaders as integration continues.

The opportunities now available to Ripple Prime (fka Hidden Road) are expansive. With $RLUSD already being used as collateral for a number of prime brokerage products, and Ripple Prime looking at a variety of ways to utilize XRP, the future ahead is mighty bright. https://t.co/YFSUQlyeOO

— Monica Long (@MonicaLongSF) October 24, 2025

RLUSD, Ripple’s institutional stablecoin, is already being used as collateral across several prime brokerage products. According to company statements, some derivatives clients have chosen to hold balances in RLUSD rather than other currencies.

Reports also note that BNY Mellon acts as the primary reserve custodian for RLUSD. Blockchain analytics firm Bluechip gave RLUSD an A rating for stability, governance, and asset backing, a ranking Ripple cites as evidence of institutional trust.

Ripple has completed five major acquisitions in roughly two years, adding Metaco, Standard Custody, Rail, and GTreasury to its growing list of companies now working under its umbrella.

The moves aim to expand custody, payments, liquidity, and treasury capabilities. Based on company comments, Ripple sees these buys as steps toward offering institutions a broader set of services tied to digital assets and traditional markets.

Ripple has said it will use blockchain tools to streamline operations at Ripple Prime and reduce costs. According to executive remarks, the plan is to mesh payments, custody solutions, and stablecoin utility with prime brokerage functions to increase adoption among institutional clients.

With today’s close of Hidden Road (now Ripple Prime), Ripple has announced 5 major acquisitions in ~2 years (GTreasury last week, Rail in August, Standard Custody in 2024, Metaco in 2023). As we continue to build solutions towards enabling an Internet of Value – I’m reminding you… https://t.co/O5Uub7ulw9

— Brad Garlinghouse (@bgarlinghouse) October 24, 2025

Monica Long’s upbeat message came with concrete moves rather than just words. Reports show Ripple Prime’s expansion and RLUSD’s institutional traction could make XRP more useful to banks and asset managers.

Ripple CEO Brad Garlinghouse has repeatedly emphasized the company’s commitment to XRP, and Ripple’s latest steps put the token inside a wider set of services aimed at professional users.

Analysts and market watchers will be watching how quickly institutions adopt these new tools and whether XRP finds a steady, functional place in that ecosystem.

XRP has been moving quietly within a tight range lately, holding between $2.30 and $2.50. The broader crypto market has stayed calm, and the token continues to trade comfortably above $2.20, showing resilience despite muted activity.

According to crypto analysts, XRP’s quiet phase might not last long, pointing to a potential setup for a massive rally that could lift the coin far beyond its current zone — possibly reaching above $27 in the long run.

Featured image from Unsplash, chart from TradingView

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