Teleshopping channels are selling smartphones with misleading, high-pressure tactics

2019-7-9 16:19

There’s something wrong on Freeview channel 21. That’s the conclusion I landed upon after watching two hours of Ideal World, a free-to-air UK teleshopping station, where they shamelessly pitched an unambiguously low-end smartphone using sales tactics I regard as misleading and high-pressure.

The phone in question was an Archos Core 57s Ultra. Details about this handset are pretty thin on the ground. It doesn’t have a GSMArena profile, which is strange, even for a fairly generic entry-level device. However, according to the manufacturer’s website, it comes with the following specs: 5. 72-inch HD display Quad-core MTK6737 platform (4 * 1. 3Ghz) 3GB…

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teleshopping tactics high-pressure misleading strange even fairly