фото показано с : invezz.com

Talao, a platform that provides identity solutions for Web3 and Gif Games, the creator of the NFT-based game Tezotopia, have entered a partnership to enhance gamers’ experience and interaction with brands, Invezz learned from a press release.

Built on the Tezos (XTZ/USD) blockchain, Tezotopia is a Web3 strategy gaming platform which allows players to compete in a futuristic metaverse. It will deliver a new experience with the integration of Talao’s Passport3 and Grow3 technologies, which will provide brands with unique functions to interact with players.

Players can share their avatars’ identities with Talao’s Passport3 technology, which guarantees full data privacy. Players won’t need to reveal their personal data to prove they are over 18, VIPs, students, existing customers, and more.

It’s up to each player to decide with whom, when, and on what terms to share digital identity elements to other players or brands.

They also won’t have to reveal their identities to access vouchers or benefit from other perks provided by brands, where they are customers.

Players can use their experience in the game to obtain potential benefits from other web3 applications.

Joab Garza, founder of Tezotopia, commented:

Tezotopia is an entirely new game built for Web3. The future of gaming is on the blockchain, and we are at the forefront of it. To maximize the experience of users, we have built a versatile digital identity for players, fully actionable for brands, but without sacrificing player privacy. This is our ambition with Talao’s team.

Thierry Thevenet , COO of Talao, added:

Web3 applications give users control over their data. but don’t allow platforms to have access to information about their customers. In this context, brands will not be able to leverage their traditional acquisition or retention tools like ads, coupons, or loyalty cards. Our technologies, deployed in Tezotopia Metaverse, will enable them to take full advantage of these tools.  

Brands guarantee full privacy while recruiting gamers and creating acquisition or loyalty programs thanks to Talao’s Grow3 technology. Brands can launch marketing campaigns in the metaverse to generate traffic in the physical world without exploiting personal data.

The post Talao and Gif Games partner to shape metaverse future appeared first on Invezz.

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