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The Swiss financial platform Brighty App has made its debut in Montenegro, marking a significant milestone as the platform enters the Western Balkans. 

Prior to this expansion, the app was exclusively available in EU and EEA countries.

Brighty App is well-known for its seamless integration of both crypto and fiat currencies, and it is anticipated to attract a diverse user base in Montenegro, ranging from tech enthusiasts to those seeking efficient financial management tools.

Montenegro’s upcoming entry into the Single Euro Payments Area (SEPA) played a crucial role in Brighty App’s decision to enter this market.

SEPA membership will facilitate easier and cheaper euro transactions between Montenegro and EU countries, thereby simplifying cross-border payments. 

With Montenegro expected to join SEPA by the end of 2024, the launch of Brighty App is well-timed to capitalize on the increasing economic integration and cross-border financial activities.

The availability of the app in Montenegro could act as a catalyst for broader cryptocurrency adoption in the Western Balkans, potentially boosting its visibility and credibility throughout the region.

Nikolay Denisenko, Co-founder and Chief Technical Officer at Brighty App has said that they are thrilled to add Montenegro to the growing list of countries served by the Brighty App. 

Denisenko further stated that expanding into Montenegro is in line with Brighty App’s mission to provide seamless crypto payments and earning opportunities across Europe, adding that as the company continues to expand its reach, it remains committed to offering more users the financial tools needed to bridge the gap between traditional and digital finance.

Brighty App is a Swiss-based financial platform that bridges traditional finance and cryptocurrency, offering users a seamless financial management experience. 

The app features multi-currency accounts, low exchange fees, virtual and physical debit cards, and an AI-powered investment platform.

It offers a suite of features tailored to modern financial needs, providing a comprehensive financial experience where users can manage both fiat and cryptocurrencies within a single platform.

Designed to make cross-border transactions effortless and secure, Brighty adheres to Swiss-level security standards.

The app is available to residents of EU and EEA countries and is continually expanding across Europe, including in Montenegro and Andorra.

Users can trade cryptocurrencies directly within the app without incurring hefty blockchain fees, significantly lowering the entry barrier for crypto trading. 

The app also facilitates easy crypto-to-fiat conversions, offering flexibility for users dealing with both traditional and digital currencies, and supports both SEPA and SWIFT payments.

Recently, the app has introduced next-gen features aimed at enhancing the user experience.

Last month, Brighty App launched an exclusive AI-powered investment platform. This feature leverages advanced algorithms to analyze market data, automatically optimizing users’ investment portfolios. 

With the potential for annual returns of up to 21%, the AI platform democratizes access to sophisticated financial strategies, making it accessible even to users with limited investment experience by providing curated insights and data-driven strategies.

Security is a top priority for Brighty, with the app adhering to Swiss-level standards to safeguard user data and transactions.

This focus on security is especially important as the app expands into new markets, where trust and reliability are essential for user adoption.

The post Swiss financial platform Brighty App expands to Montenegro appeared first on Invezz

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