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Key Takeaways:

Strategy has once again made a massive Bitcoin move, adding 13,627 BTC to its balance sheet in a single week. The aggressive accumulation highlights Michael Saylor’s continued conviction in Bitcoin as a long-term treasury asset and signals growing confidence among institutional players despite elevated price levels.

Read More: Strategy Eyes $4.2B War Chest After $10B Profit, Could It Double Down on Bitcoin Again?

Strategy chairman Michael Saylor confirmed the purchase in a public post, stating the company acquired 13,627 Bitcoin for approximately $1.25 billion at an average price of $91,519 per BTC. The transaction was completed between January 5 and January 11, 2026.

With this addition, Strategy’s total Bitcoin holdings have climbed to 687,410 BTC, making it by far the largest publicly traded corporate holder of Bitcoin globally. The company has now deployed $51.8 billion into Bitcoin at an average acquisition cost of $75,353 per coin.

This marks Strategy’s largest Bitcoin purchase since July and its third consecutive weekly accumulation, underscoring a renewed acceleration in buying activity.

The latest Bitcoin acquisition was not funded through cash reserves. Instead, Strategy raised capital through its ongoing at-the-market (ATM) offering program, selling both common stock and preferred equity.

According to regulatory filings, the company generated:

In total, these equity sales provided the $1.25 billion needed for the Bitcoin purchase.

Strategy still retains significant firepower. It has approximately:

This means further Bitcoin buys remain highly possible in the near term.

Michael Saylor has been consistent and unapologetic in his Bitcoin strategy. The company is not trading, hedging, or rotating out of positions. It is accumulating and holding, regardless of short-term price movements.

Strategy is not attempting to catch the market. Long-term belief in the value of Bitcoin is the basis of its approach:

Strategy is sending a strong message by still purchasing at prices above $90,000: it does not consider the prevailing prices as “expensive” when it has its long-term perspective. This conduct is similar to those of Saylor in the past. The increase in purchasing has historically been made during the rallies and the pullbacks, and is not regarding the entry point, but the overall accumulation.

The aggressive buying of strategy is not occurring alone. It comes at a time when:

The fact that a company of Strategy invested 1.25 billion dollars within a week is a very strong message to the market: even the institutional trust in Bitcoin is high at such high levels.

Read More: Wells Fargo Buys $383M in Bitcoin ETFs as Retail Fear Peaks

Strategy has become a Bitcoin treasury company successfully. It now closely relies on the performance of Bitcoin in its business model and has turned into a proxy instrument of institutional Bitcoin exposure.

Other companies are getting affected by this strategy. Other companies are investigating:

The scale of strategy provides it with a special advantage. The company holds almost 700,000 BTC and it has a significant share of the total number of Bitcoins in circulation. This focus contributes to the supply squeeze in which additional BTC is deposited in long-term corporate holdings.

Strategy shares rose a bit in pre-market trading, following the disclosure, and Bitcoin was trading above the $90,000 mark. The low response indicates how the market has become complacent with regards to the aggressiveness of Bitcoin purchases by Strategy.

The post Strategy Drops $1.25B on 13,627 Bitcoin, Total Holdings Surge to 687,410 BTC appeared first on CryptoNinjas.

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