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STEPN GO, the social-lifestyle spinoff of the popular move-to-earn game STEPN, has announced a collaboration with Casio’s iconic G-Shock brand.

This partnership marks a significant milestone in the virtual and physical world convergence, as they unveil a limited-edition collection of NFT sneakers.

The collection, part of Casio’s Virtual G-Shock project, aims to captivate both fitness enthusiasts and digital collectors, reflecting the growing intersection of fashion, fitness, and blockchain technology.

STEPN GO has carved out a niche in the Web3 space by combining Game-Fi and Social-Fi elements, encouraging users to move more and earn rewards through its innovative platform.

The partnership with G-Shock further solidifies STEPN GO’s position as a leader in the move-to-earn space. The new NFT sneaker collection, inspired by G-Shock’s G-SQUAD sports line, will feature 800 exclusive designs available on the Polygon blockchain.

The NFTs will be released through a lottery mint event from August 26 to 29, 2024, on MOOAR, the NFT marketplace developed by Find Satoshi Lab (FSL), the creators of STEPN GO.

Each sneaker is priced at 10,000 GMT, approximately $1,175 as of the latest valuation. The sneakers are designed to appeal to both sports and digital environments, merging physical and virtual aesthetics in a way that resonates with G-Shock’s brand ethos.

Casio’s Senior GM of Timepieces, Takahashi Oh, expressed excitement about the partnership, stating that it represents a unique opportunity to blend fitness with cutting-edge technology.

The collaboration is not just about launching a product but also about laying the groundwork for mass onboarding into Web3, a vision that FSL co-founder Yawn Rong highlighted as crucial for the future of digital experiences.

The announcement of the G-Shock collaboration had a noticeable impact on the price of GMT, the native token of the FSL ecosystem.

Following the news, GMT saw a price increase of 6.9% over 24 hours, reaching $0.1173. The token’s value fluctuated between $0.1097 and $0.1178 during the same period, indicating heightened market interest and trading activity.

This surge in GMT’s price underscores the market’s positive reception of the partnership, reflecting investor confidence in STEPN GO’s continued innovation and growth within the Web3 space.

GMT, with a fixed supply of 6 billion tokens, is integral to the FSL ecosystem, serving functions such as unlocking features and providing perks across all FSL products, including STEPN, MOOAR, Gas Hero, and DOOAR.

The price movement suggests that the market views the G-Shock collaboration as a strategic step forward in achieving broader adoption and engagement with Web3 technologies.

The post STEPN GO partners with Casio's G-Shock for exclusive NFT sneaker collection appeared first on Invezz

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