2026-1-29 13:33 |
Steak ‘n Shake has increased its Bitcoin exposure with a $5 million addition to its corporate reserves, continuing with its strategy of channelling all Bitcoin payment revenue directly into a dedicated treasury fund.
In a Jan. 27 post on X, Steak ‘n Shake described the approach as a “self-sustaining system” that links operational performance with balance sheet growth.
The fast-food chain now holds $15 million in Bitcoin, or approximately 168.6 BTC based on current pricing, following its latest allocation disclosed on Jan. 27.
The total includes a previously announced $10 million purchase made on Jan. 18.
However, as of the time of publication, it has not been disclosed whether any portion of its stash comprises direct Bitcoin investments.
Steak ‘n Shake scales Bitcoin integrationBitcoin payments were introduced across Steak ‘n Shake locations in May last year, a move the company has since framed as both a branding and efficiency play.
The restaurant chain’s management has credited Bitcoin adoption with contributing to stronger same-store sales growth through 2025, including a notable outperformance against several major fast food competitors during the year.
Operationally, the company says Bitcoin has introduced meaningful efficiencies.
By processing payments over the Lightning Network, Steak ‘n Shake claims to have cut transaction fees nearly in half compared to traditional credit card networks, which, according to COO Dan Edwards, benefits both customers and the bottom line.
Alongside its treasury strategy, the company has taken steps to embed Bitcoin more deeply into its workforce and customer engagement efforts.
In October 2025, Steak ‘n Shake partnered with Bitcoin rewards platform Fold to launch a promotional campaign offering $5 in Bitcoin to customers who purchased select menu items like the “Bitcoin Steakburger.”
Building on that partnership, Steak ‘n Shake announced earlier this month that hourly workers at company-owned locations will begin accruing Bitcoin bonuses worth $0.21 per hour starting March 1.
However, the program features a two-year vesting period, which has sparked criticism online, even as it requires employees to continue working with the company to be able to access these bonuses.
Steak ‘n Shake has not indicated any changes to those terms.
Unlike other corporate holders that treat Bitcoin strictly as a treasury hedge, Steak ‘n Shake has tied its crypto reserves to customer behaviour, payment flows, and margin improvements.
Crypto adoption on the riseBitcoin and crypto adoption in general have continued to expand over the past few years, and through 2025 alone, several major brands made headlines by integrating cryptocurrencies within their payment systems.
Some of the notable examples include Shopify, which enabled merchants to accept crypto via Stripe’s stablecoin integration, and ACI Worldwide, which partnered with BitPay to enhance digital asset payment capabilities for global retailers.
The post Steak ‘n Shake adds $5M to Bitcoin reserves, now holds $15M in BTC appeared first on Invezz
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