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Tether, the world’s leading stablecoin issuer, has partnered with Nasdaq-listed video platform Rumble to introduce a self-custodial digital wallet.

Rumble and Tether seek to empower users and creators amid broader crypto adoption, the companies said in a press release.

According to details, Rumble Wallet will offer a non-custodial cryptocurrency wallet that the community can tap into to manage and transfer digital assets directly.

Users will not rely on centralized custodians, banks, or payment processors.

At launch, Rumble Wallet is set to support Tether’s stablecoin USDT and tokenized gold asset Tether Gold (XAUT).

The wallet will also support Bitcoin (BTC), the benchmark cryptocurrency, with plans to expand this to more assets.

“Rumble represents free speech and liberty the same way that cryptocurrency and a decentralized internet represent freedom, and Rumble Wallet is the natural combination of those things,” said Rumble founder and chief executive officer Chris Pavlovski.

Paolo Ardoino, CEO of Tether, added:

“We champion technologies that promote freedom, decentralization, and the fundamental right to free speech. Rumble Wallet gives tens of millions of users more control than any platform has offered before.” 

Rumble Wallet launches on the back of broader collaboration between Tether and Rumble, with both companies eyeing BTC and stablecoin adoption. 

The partnership was first announced in October at the Plan B Forum in Lugano. 

Developers from both firms envisioned a wallet for crypto-native monetization, a move key to addressing potential debanking.

Rumble Wallet will be powered by Tether’s open-source Wallet Development Kit (WDK), and will boast enhanced security, privacy, and cross-chain interoperability. Millions of users on Rumble can use this wallet for creator tips with crypto.

 “We are putting more power into the hands of users and creators so they can engage with and financially support the content they like. That’s another parallel to free expression, and it’s all unique to Rumble,” Pavlovski added.

This partnership adds to Tether’s aggressive expansion and diversification beyond its core stablecoin operations.

USDT, with a market capitalisation of over $186 billion, remains the company’s flagship product.

The firm has increasingly positioned itself beyond its role as the dominant issuer in the stablecoin market, with recent initiatives underscoring broader strategic ambitions.

Tether has accumulated significant profits in recent years and now holds a sizable Bitcoin position, alongside investments spanning multiple sectors and geographies.

These include exposure to energy, infrastructure, and financial technology, reflecting a more diversified balance sheet strategy.

Beyond its core stablecoin and payments business, Tether has signalled interest in areas such as artificial intelligence datasets, wider blockchain adoption, and trading-related infrastructure.

The company has also stepped up its involvement in decentralized finance, where it is seeking greater traction as part of its longer-term expansion plans.

Earlier this week, Tether introduced Scudo, a unit of account designed for XAUT.

One Scudo measures as one thousandth of a troy ounce of gold, and its use will allow for “clearer pricing, easier transfers, and more intuitive use of gold-backed value,” amid increased use of the precious metal.

Gold prices soared in 2025 as global interest skyrocketed.

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