Trivver, a cutting-edge, programmatic advertising
startup, is at the nexus of this XR world and traditional advertising.
Trivver will
employ blockchain technology for validating advertising, to ensure transparency,
security and efficiency.
In pursuing XR technology, Trivver joins the likes of
Facebook, Google and Apple in pushing the boundaries of this new digital
frontier.
Trivver uses
3D product placement of brand models to deliver advertising — in games,
business, entertainment or sports XR environments.
“Our desire
is to become the standard in XR advertising,” LaMontagne said.

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