Snapchat’s reinventing itself to fight Instagram

Snapchat’s reinventing itself to fight Instagram
ôîòî ïîêàçàíî ñ : thenextweb.com

2019-4-8 14:56

Last week, Snapchat held its first partner summit, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements included new AR features for lenses, new Snap original content, a multiplayer gaming platform, and a new developer kit to integrate Snapchat stories in other apps (like Tinder).

Let’s break down these announcements to understand what the company wants to do. First, the new AR features include: Solving math problems by pointing the Snap camera to a problem. AR effects for monuments, pets, and people. Integration with Amazon. com, – so that you can shop what you see. …

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