As millions sit down to a turkey dinner this week, it’s inevitable that one of you, perhaps even more than one, will break out your smartphone and start snapping pictures of your plate, the turkey, and if they’re lucky, maybe even those who are sharing it with you.

You’ll agonize over filters, tap out a clever caption, and hit the share button only to realize you forgot the hashtags. You’ll find the edit button, add a handful of related terms, and save the post, hoping nobody noticed the oversight. Then, and only then, will you pick up a fork. And…

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