Are the cryptocurrencies here to stay? It’s hard to know for sure right now, but what we can tell for sure is that they are getting increasingly more prominent and mainstream during 2019 although the prices only keep dropping.

It can be clearly seen that cryptos are in all the business talks lately around the world. It was recently released the information that, during the first quarter of the current year, cryptocurrencies, including Bitcoin, ICOs, Ethereum and other terms, were mentioned in more than 6,000 earning calls documents.

Trump, which has been a wild card for the market until recently (and it still kind of is), was only mentioned 200 times. Interest in tariffs has increased according to reports, meaning that they have been mentioned more times, but only 600 times in documents.

Interest rates, though, which are crucial to how most business works, were mentioned in 7,000 documents, naturally a higher number than cryptocurrencies but still only 1,000 higher. The data comes from Sentieo and shows that mentions of cryptos have doubled in this period.

Cryptos have attracted more interest than autonomous vehicles, unemployment or even artificial intelligence. The data suggests that cryptos have the potential to be a cross-industry interest with a far reaching influence and the ability to branch out to many different categories, just like interest rates do.

Naturally, Nvidia is the company that mentioned cryptos the most. It is followed by other technology giants like IBM. Visa and MasterCard have also talked a lot about this subject. Other companies that were prominent in the studies include Broadridge and Ameritrade.

It is obvious that Nvidia cites cryptos as cryptocurrency mining has been significantly affecting its business because many people use GPUs for mining purposes, so the demand for them has grown exponentially. Visa and MasterCard seems to be worried that they might lose space in the market because of the new technology, on the other hand, so the reports from them are more negative.

IBM, on the other hand, seems to be the company that is most interested in offering blockchain solutions and products and the other two cited in the article might be interested in trading cryptos. 80% of the mentions come from the United States, Europe and Canada. Asia and Oceania are also somewhat interested in the subject, while Latin America, Caribe, Middle East and Africa are not so much.

The most interested sector in the technology is obviously the tech sector, followed by the financial one. Other sectors which are mildly interested are health care, materials and industrial.

It can be seen by the results that cryptos affect many industries and have the potential to disrupt the market in a way that crosses the borders of the technology and financial sectors, the two that are most interested in this emerging market.

Ethereum’s smart contracts, for instance, can provide efficiency that is unseen and, because of this, they have the potential of affecting many industries positively and even disrupting some of the old ones. Popularity for cryptos is in a rise… at least for the first quarter of 2018.

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