Samsung has taken another giant stride forward in terms of innovation by incorporating an NFT marketplace into its new line of smart TVs, allowing consumers to experience some of the Web3 fervor from the comfort of their own homes.

Nifty Gateway, the leading marketplace for NFTs, announced a deal with South Korean technology giant Samsung to develop the world’s first smart TV NFT platform for discovering, purchasing, and trading digital collectibles.

The ground-breaking cooperation leverages Nifty Gateway’s custodial wallet solution, which secures users’ valuables rather than requiring them to store them in an external wallet. Additionally, it enables customers to buy NFTs using a credit or debit card, as well as bitcoin.

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Samsung said in the first week of January that it was entering the NFT market and that these digital assets would be integrated into the company’s television devices.

Samsung did not disclose many information at the time, except that it would introduce the first smart television product line with NFT capabilities.

Nifty has been integrated into Samsung’s NFT platform for use in their premium TV product lines for 2022, including the QLED and Neo QLED TV.

According to Samsung’s official press release, Nifty also provides an individual app for The Frame and MICRO LED products.

By combining the technologies of the two firms, clients may explore, display, and interact with NFTs from the comfort of their own home. Moreover, users will have access to more than 6,000 works of art by new and established artists such as Beeple, Pak, and Daniel Arsham.

Samsung claims to have sold more than 60 million smart TVs worldwide to date. This means that by partnering with Nifty Gateway, Samsung is bringing NFT trading to a large user base, hence supporting the growth and use of this developing technology.

According to Duncan Cock Foster, co-founder of Nifty Gateway:

“The objective of Nifty Gateway is to bring NFTs to a billion people by empowering creators and streamlining the process by which customers buy, sell, produce, and hold NFTs. We are devoted to making NFTs more accessible and purchasing them more convenient than before.”

Nifty Gateway is an Ethereum-centric marketplace launched in 2018 by brothers Griffin and Duncan Cock Foster and bought in 2019 by cryptocurrency exchange Gemini.

Samsung has been a market leader in the technology sector for over 15 years, manufacturing not only high-end televisions but also screens, smartphones, and laptops, as well as fostering the creation of applications that ease its consumers’ lives.

Samsung and its clients will benefit from validated digital art, improved custody technology, and payment flexibility as a result of this relationship.

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