Ripple has released its quarterly XRP Markets report revealing yet another decline in XRP sales. It started in Q2 2019 when Ripple shifted to a conservative volume benchmark for XRP sales. Now, to continue this forward, Ripple further reduced XRP sales and programmatic sales.

In 4Q19, the total XRP sales were $13,08 million, down from already cut down $66.24 million from the previous quarter, representing a 78% drop QoQ. Ripple also focused solely on OTC sales with a few strategic partners who are building XRP utility.

XRP sales weren’t the only one that saw a decline, the average daily volume of XRP also decreased in Q4 at $187.34 million versus $198.10 million in Q3 and much lower than Q2’s $429.51 million.

Interestingly, a drop in its volatility to 3.1% from Q3’s 3.6% took it to BTC and ETH’s level at 3.0 and 2.1% respectively.

As for the Escrow activity, out of the three billion released, as is the norm of one billion each month, Ripple returned one billion to escrow “for the first time ever.”

Coming onto Ripple’s popular product On-Demand Liquidity (ODL) that leverages XRP, over two dozen companies including MoneyGram, goLance, Viamericas, FlashFX, and Interbank Peru uses ODL. In addition to USD-MXN and USD-PHP ODL corridors, a new ODL corridor EUR-USD has gone into production along with from Australia into USD and PHP. Ripple shared,

“Plans for additional corridors across APAC, EMEA, and LATAM are in progress for 2020.”

The dollar value transacted through ODL increased by 650% from Q3 to Q4 while the number of ODL transactions also jumped by 390% during the same period. This showcase high customer demand for leveraging digital assets, specifically XRP, in cross-border transactions.

Other developments included investment in Mexico’s largest crypto exchange Bitso, Towo Labs, and oldest crypto wallet BRD, acquisition of Strata Labs, the launch of Xpring.io, and availability of XRO derivatives on Binance, Huobi, FTX, OKEx, and AAX exchanges.

In the borrowing and lending sector as well, XRP gained momentum driven by low-interest rates in fiat, an increasing number of crypto assets holders looking to generate yield. XRP is available in Celsius, Nexo, and SALT.

2019 might not be a good year price-wise but turned out good for Ripple in terms of development. As of Dec. 31, XRP Ledger surpassed 51 million closed ledgers and 150 validators, meaning,

“no single entity can decide which transactions succeed or fail, and no single entity can alter a transaction after it is added to the Ledger (…), unlike some proof-of-work systems.”

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