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Red Bull Racing is dropping a set of digital collectibles associated with the Mexico Grand Prix in partnership with official blockchain partner Tezos (XTZ/USD), Invezz learned from a press release.

F1 is finally entering another season after a prolonged period of lockdown. To express their gratitude to fans, Red Bull has created a limited series of unique pieces of racing memorabilia for their exclusive ownership.

The series will start with the Sergio Perez’ limited-edition Mexico GP helmet. The only Mexican member of the team will be racing in front of his home crowd for the first time in Red Bull Racing Honda colours. His special edition Mexico GP helmet, which comes in just 10,000 units, will be available on Tezos-powered Sweet for a limited time.

To supplement the launch of the collectible and future collectors’ item, Red Bull is also giving away digital collectibles of Checo’s limited-edition Mexico GP race suit design, which was worn in today’s Mexico City Show Run.

The team is announcing further drops on an ongoing basis. They are all built on Tezos and are exclusively limited to uniquely designed, special digital collectible items. They are sure to draw the appreciation of Red Bull Racing Team’s myriad fans.

Christian Horner, Red Bull Racing Team Principal and CEO, said:

Red Bull Racing has always been at the forefront of innovation and technology, both on and off track, and our first set of Digital Collectibles carries on that tradition thanks to partners like Tezos. We’re really excited to be able to give fans a new, immersive and fun opportunity to get even closer to the Team by owning part of our history with some truly special pieces of team memorabilia.  And most importantly, we’re committed to making this access affordable and accessible for as many fans as possible. With our blockchain partner Tezos and through Sweet’s platform, which gives fans a complete environment in which to enjoy our collectibles, we’re bringing a whole new world of Red Bull Racing to fans.

The post Red Bull Racing drops Mexico GP digital collectibles to express gratitude to fans appeared first on Invezz.

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