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Igloo, Inc., the company behind the popular NFT brand Pudgy Penguins, has successfully closed over $11 million to fuel the development of its new Ethereum layer-2 scaling network called ‘Abstract’. The company announced its funds in a move that would be a significant stride toward its blockchain innovation journey.

Founders Fund is the lead investor in this round of funding, with other significant investment parties being Fenbushi Capital, 1kx, Everest Ventures Group, and Selini Capital. The strategic investment will allow for the establishment of Cube Labs—a new venture set up to drive blockchain research and technology development under the Igloo banner. Cube Labs is in charge of developing and rolling out the testnet for Abstract

Introducing Abstract, the blockchain for consumer crypto.

Through @IglooInc; @foundersfund, @fenbushi, @1kxnetwork and others will contribute towards bringing the next generation of crypto users, onchain.

Learn more and how to participate below: pic.twitter.com/SjkIh0AGK0

Abstract aims to drive mass adoption of cryptocurrencies by making a consumer-centric blockchain platform. This new layer-2 network seeks to make building decentralized applications easy, inexpensive, and secure through zero-knowledge cryptography.

Zero-knowledge (ZK) proof technology powers fast, low-cost, and secure transactions, empowering the best user experience and developer efficiency. In addition, Abstract will integrate ZK Stack and EigenLayer’s EigenDA to further bolster its decentralized finance ecosystem.

The company is well-equipped to bring about the next generation of consumer-facing crypto products and on-chain experiences, thus allowing digital ownership and integration into life much easier. The CTO of Cube Labs, Cygaar, emphasized the importance of working with other platforms and stakeholders in order to provide a much better user experience for mainstream adoption of crypto technologies.

Pudgy Penguins, whose birth was the 2021 NFT bull run, saw its second life emerge post-2022 Igloo acquisition. Under the Igloo umbrella, Pudgy Penguins transformed from a project IP into a consumer brand, extending all the way to massive retailers, including Walmart and Target. And that brand has seen its fortunes take a dramatic upswing, with its Ethereum profile picture (PFP) now worth more than luminaries like Bored Ape Yacht Club.

Abstract could lead the consumer crypto revolution with Igloo’s innovative approach and strong financial backing. Abstract could also champion mass adoption through fostering culture, community, and creativity on-chain, enabling its users to explore new possibilities within the crypto ecosystem.

Editor’s note: Written with the assistance of AI – Edited and fact-checked by Jason Newey.

The post Pudgy Penguins’ Parent Company Gets $11M Boost for ‘Abstract’ appeared first on NFT News Today.

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