The advent and expansion of the internet has brought the internet media to every aspect of human life. In many ways, media has developed to be a vital facet of contemporary economy. This is because it has imperceptible significance which progressively outstrips the tangible ones.

Just like any other form of technology, the media industry has faced a number of challenges, some of which are not easy to surmount. However, with the invention of the blockchain technology, solutions are imminent. PR Chain is one of such inventions and it is a pioneer master when it comes to blockchain technology especially in this contemporary era.

In the recent past, the gust of blockchain has slowly but steadily been picking up and has managed to sweep the globe. This could be as a result of the myth of scores of people becoming wealthy from the technology, thus attracting many observers. In comparison with spectators who desire to be wealthy instantly, the founders of PR Chain have a different ballgame altogether.

PR Chain’s CEO, Zhou Haomin, as well as co-CEO Hu Weihang, have vast experience in media industry and both continue to operate in the industry while depending on blockchain technology. The two are resolute in their mission to establish a rational, impartial, acquiescent, and just media platform.

In as much as the creation and circulation of fake news from the source is currently a big challenge, PR Chain confidently trusts in the assistance of blockchain to ensure that the source of any information is put under control.

In some cases, it is hard to ascertain the proprietorship of a media outlet and therefore safeguard related rights. In the process of shared operations, information from media houses is always subject to being imitated or eroded by others in the industry. In such cases, their civil liberties and welfare are in jeopardy.

The fact that media content is being shared by so many others in the industry is akin to making a wedding dress, then sharing it with other brides free of charge. Consequently, the original provider of the content as well as media clients will not actively take part in the transaction due to the fact that the originality of the information is difficult to confirm, and thus making it hard to safeguard related rights.

Another challenge in the media market is determining the reliability and security of news. On a distributed media platform, advancing of facts will always inevitably take place because the release of news will be disbursed through the platform. This is likely to result in mistrust from all the sides of the platform.

There is usually some form of apprehension that a centralized media platform is likely to be influenced by major media outlets in the industry. Consequently, this can lead to the information losing impartiality, thus leading to the spread of fake news through pirating. This can only be solved through multi-dimensional media whereby it will be possible to maximize the value of media. However, this is also not very easy to achieve.

By and large, mass users of the media are also the spring of production for all media outlets. In this regard, the source warrants the right to read and protect what they have generated. Nevertheless, the fact of the matter is that the confidentiality of users is usually abused, sold, and interfered with in the whole process.

In most cases, it is usually difficult for users to track the way their media is used, and thus, they are unable to safeguard it. It is also worth noting that the media which is used by consumers does not belong to them, and therefore, they are not able to get returns in circulation. The viable value of generated by media users is usually completely owned by App proprietors, instead of the App consumers.

In the midst of proliferating public blockchain chain, the founders of PR Chain decided to take a diverse method and selected the media industry as a breakthrough point to set up PR Chain. Including their team, the duo is set to build a trustworthy media credibility index, which will ensure authenticity of what is consumed by the population.

PR Chain seeks to distribute the platform by using blockchain technology. This will ensure that the platform is shared by all nodes, instead of being under a monopoly of a single entity. On the flip side, the company seeks to ensure total honesty, transparency and independence of the media. The company will also seek the inclusion of more institutions in their campaign to open up and share information.

The technology behind blockchain is in essence considered as a distributed ledger. This means that it can be able to record all behaviors which include uploading, downloading, informing and construing in a circulated way. As a result, it is not possible to interfere with, this is instrumental in making sure that it is possible to traceably confirm the ownership all the media outlets on the platform.

To make all things clear, the confidentiality of a user as well as any other kind of privacy are entirely owned by the user. In this regard, the user will have an individual key, and will be his own master to regulate to whom he will authorize and how he will charge. By and large, the whole process of individual information use is documented on the link. This ensures that users are able to track records at any given time.

The founders of PR Chain are doing a tremendous job by restructuring the entire media industry as a whole. In the meantime, they hope to gift their motherland with hearts of genuineness. With both CEOs being Taiwan nationals, though brought up in New Zealand, they have strong convictions on the fact that China’s huge media market, and of course the international media industry will benefit from their innovation.

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